Service 05 — 05
Art direction
Photography, casting, set design. The taste layer — the part you can’t template. We point cameras at the right things and keep everything else out of frame.
What an art direction project entails
Good taste photographs well; vague taste photographs vaguely. So we decide everything before the shoot day: the light, the hands, the table, the three things that must never appear. Shoot days are expensive — decisions made early are money kept.
We cast real people over models, daylight over rigs, and workshops over studios wherever the story allows. The result is imagery with fingerprints on it — and a library your brand can draw on for a year, not a season.
Direction in the wild
Fair questions
Do you shoot, or direct?
We direct, and we bring photographers we have shot with before. You get one accountable eye on the day — ours — and specialists behind the cameras.
Can you direct our in-house team?
Yes. Concept, shot lists, casting notes and a day of direction — your team keeps the files, the habits and the credit.
What does a shoot day cost?
It depends on cast, crew and catering more than on us. We quote the direction fixed and the production transparently, line by line, before anyone books anything.