Case N° 04 — 05
Vale Objects
Product & campaign · 2025 · Furniture, Oslo
The brief
Four years of prototyping had produced a sofa worth the wait — and a launch date that would not move. Vale needed an entrance to match the object: a campaign that treats one sofa like a premiere, not a product drop.
What we made
We gave the sofa a slow reveal. A ninety-second launch film circles the object the way a visitor would — never rushing, never cutting away — while the site holds one idea per screen: the curve, the seam, the sit.
Art direction stayed close to the workshop: daylight, honest materials, hands in frame. The campaign ran across film, print and the launch site, all cut from the same three days of shooting.
Outcome
— Four years of work, given an entrance equal to the object. The film and stills treat it like a premiere.
Carla Reed Founder, Vale Objects
90s
Launch film, one slow circle
3
Shoot days across film and stills
1
Idea per screen on the site
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