Juniper Table

The brief

Juniper Table rewrites its menu every morning and never rewrites its standards. The old identity could not keep up: a handsome mark chained to a site the chefs were afraid to touch, so the daily menu lived on a taped-up printout.

What we made

We set the identity like the tables — mise en place. A compact mark, a menu grid the kitchen can update before coffee, and a site that pulls the day's menu straight from the same file the printers use. One source, three places: window, table, web.

The site itself behaves like good service: present when needed, invisible otherwise. Opening hours, the menu, a table — three taps, no scrolling past the point.