Service 01 — 05
Brand
Identity systems, naming, packaging, guidelines. We build marks that survive contact with the real world — the shelf, the favicon, the van door — and the motion to carry them between all three.
What a brand project entails
Most identities fail in the middle distance — fine on a business card, fine on a billboard, lost everywhere between. So we design from the middle out: the packaging, the profile picture, the menu board. If the mark holds there, it holds anywhere.
A typical engagement runs six to ten weeks. It starts with two weeks of listening — tasting the product, watching customers, reading everything — and ends with a handover your team can actually use: files, rules and the reasoning behind both.
Brand in the wild
Fair questions
Do we need a new name too?
Sometimes. We say so in week one if the current name is holding you back — and we bring three directions with the reasoning attached, never a list of fifty maybes.
Who owns the files?
You do, outright, on final payment. Sources, fonts licensed in your name, and a handover call so your team can run with it.
Can you just do the logo?
A mark without a system is a souvenir. We will always scope the smallest useful system around it — colour, type, and the five places it has to work hardest.